Platform Guides for Sellers

Long-form comparisons for sellers choosing where to list. Each guide uses the same fee data as our calculators, so the numbers match the tool you would use next.

Best Platform for Handmade Sellers

Compare Etsy, Shopify, Amazon and eBay for handmade sellers. Real fee math on a $29 order, plus which platform fits your volume. Rates checked 2026-11-02.

Best Platform for Digital Products

Compare Etsy, Shopify and digital storefront fees for printables, templates and courses. Fee math on a $12 download. Rates checked 2026-11-02.

Are Etsy Offsite Ads Worth It?

Offsite ads take 15% of the order, 12% above $10,000 in sales, capped at $100. Worked examples show when the fee earns its keep. Rates checked 2026-11-02.

When to Move From Etsy to Shopify

The same $29 order: $3.21 on Etsy, $1.14 on Shopify — before the monthly plan. Signals for migrating, staying or running both. Rates checked 2026-11-02.

Should You Offer Free Shipping on Etsy?

Fees apply to the shipping you collect, and so does the 15% offsite ads fee. Worked examples on a $30 order. Rates checked 2026-11-02.